{"id":728,"date":"2016-05-11T10:00:34","date_gmt":"2016-05-11T14:00:34","guid":{"rendered":"http:\/\/www.superiorfireworks.com\/blog\/?p=728"},"modified":"2019-01-28T14:48:22","modified_gmt":"2019-01-28T19:48:22","slug":"running-a-fireworks-stand-choosing-product-1","status":"publish","type":"post","link":"https:\/\/www.superiorfireworks.com\/blog\/2016\/05\/running-a-fireworks-stand-choosing-product-1\/","title":{"rendered":"Choosing The Right Product: Know Your Customers, Know Your Product and Know Your State&#8217;s Laws"},"content":{"rendered":"<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/suvJai5IC6c?start=79&amp;end=125&amp;rel=0&amp;showinfo=0\" width=\"600\" height=\"336\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>When it comes to choosing the right product for your shelves, we love quoting these wise words from Joe Dirt: &#8220;It&#8217;s not what you like&#8211;it&#8217;s the consumer.&#8221; The success of your fireworks stand has everything to do with what your customers want.<\/p>\n<p>You can buy a whole truckload\u00a0of your favorite fireworks to stock your location, but they will\u00a0be a total bust if you&#8217;re the only one who likes them. How do you know what customers want? Great question.<\/p>\n<h2>Do Your Research On What Consumers\u00a0Are Looking For<\/h2>\n<p>This tip takes a little finesse and planning. If you&#8217;re planning to open your stand for July 4, you&#8217;ll need to start your research during the previous July 4th or New Year&#8217;s selling season.<\/p>\n<p>Head to a local fireworks store and look around at what they&#8217;re selling. Take notes on what&#8217;s presented at the front of the store. Check out what people are buying.<\/p>\n<p>When you have a chance, talk to a salesman. Ask about what\u00a0is selling well\u00a0and what fireworks are the favorites year in and year out. They&#8217;ve taken the time to figure out what sells and it will be a huge help to you.<\/p>\n<p>This kind of information will be invaluable as you plan out what you want to buy and what you think will be the hottest items in the upcoming season.<\/p>\n<h2>Understand The Customer&#8217;s Mentality<\/h2>\n<p>Fireworks customers have their favorite products and it&#8217;s important to have those products on the shelf. But don&#8217;t forget that your customers usually have the same tendencies whether they&#8217;re shopping at a grocery store or a fireworks stand.<\/p>\n<p>What do those tendencies look like? Well, the average retail customer wants to see everything, even if they aren&#8217;t buying all of it. Think about it.\u00a0How would you feel if you went to a local doughnut shop\u00a0and found out the only doughnuts they sold were Boston cream?<\/p>\n<p>Even if\u00a0it&#8217;s your favorite doughnut, it would feel a little weird and you probably wouldn&#8217;t come back. Consumers\u00a0want to see variety even if they\u00a0aren&#8217;t going to buy everything in the store.<\/p>\n<h2>Offer a Variety of Price Points<\/h2>\n<p>Along with variety in product is variety in price. Shoppers\u00a0like to see both\u00a0premium\u00a0products and affordable products. Our next post covers this topic with more depth, but for now we want to give you a general overview.<\/p>\n<p>Find out what products your customers like, then build around those products with items that vary in type and price. It helps to create a list of each type of firework with\u00a0high-, mid- and low-priced items. Here&#8217;s an example:<\/p>\n<h3 style=\"text-align: center;\">Artillery Shells<\/h3>\n<h4 style=\"text-align: center;\">60-gram shells (largest consumer shell available)<\/h4>\n<p style=\"text-align: center;\">High &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-sx01172\/hammer-of-thunder\">Hammer of Thunder 24 shell<\/a><\/p>\n<p style=\"text-align: center;\">Mid &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-ga011702\/heavy-ordnance\">Heavy Ordnance 12 shell<\/a><\/p>\n<p style=\"text-align: center;\">Low &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-sx01171\/american-firepower\">American Firepower 6 shell<\/a><\/p>\n<h4 style=\"text-align: center;\">Mid-Grade Ball\/Canister Shells<\/h4>\n<p style=\"text-align: center;\">High &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-ce511\/live-blast-artillery\">Live Blast Artillery<\/a><\/p>\n<p style=\"text-align: center;\">Mid &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-sx01173\/sfx-magnum-artillery\">SFX Magnum Artillery<\/a><\/p>\n<p style=\"text-align: center;\">Low &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/waga011704\/incendiary-rounds\">Incendiary Rounds<\/a><\/p>\n<h4 style=\"text-align: center;\">Economy Shells<\/h4>\n<p style=\"text-align: center;\">High &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-ga011701\/great-american-artillery-3-pack\">Great American Artillery 3-Pack<\/a><\/p>\n<p style=\"text-align: center;\">Mid &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-ga011703\/festival-ball-artillery\">Festival Ball Artillery<\/a><\/p>\n<p style=\"text-align: center;\">Low &#8212; <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/product\/w-a-sx01162\/1-mini-magnum\">1&#8243; Mini Magnum<\/a><\/p>\n<h2>Understand the Product<\/h2>\n<p>Your customers will notice if you know your product or not. If you can give them a quick breakdown of anything on your shelves, they&#8217;re more likely to trust you and they&#8217;re more likely to buy the products you recommend.<\/p>\n<p>Do you know what differentiates your 60-gram artillery shells from your mid-grade canister shells? What do mines do? Which cakes pack the most punch?<\/p>\n<p>However, knowing your product isn&#8217;t an easy undertaking. You have to know what&#8217;s out there, how they&#8217;re classified, what they do and what offers good value and performance.<\/p>\n<p>We&#8217;ll get to some of these details in our next post, but for now we want to give you an overview of the main product categories:<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/assortments\">Assortments<\/a><\/h3>\n<p>These are\u00a0the box-of-chocolates approach to product. One assortment pack includes a variety of different fireworks at different price points. Some are simple little bags of product while others come in huge boxes.<\/p>\n<p>Assortments are really all about price points. How much variety and value can you offer for $30, $60, $80, $100, $200, $500, even $1,000? They are usually\u00a0more expensive than their contents would be if sold individually because of the additional labor and cost to package them, but they are very easy and convenient for customers.<\/p>\n<p>Assortments sometimes\u00a0focus on a theme: rockets and roman candles, fountains and\u00a0novelties, small repeaters and artillery shells, large repeaters and artillery, and a few other varieties. On the other hand, some assortments try to offer a little bit of everything within their target price point.<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/roman-candles\">Roman Candles<\/a><\/h3>\n<p>These are one of the most recognizable categories of fireworks. You&#8217;ll see a wide range of prices\u00a0and effects in this group, and there&#8217;s a definite variation in quality. Manufacturers usually produce assorted\u00a0sets, which means your customers can get some solid variety in one pack.<\/p>\n<p>A good tip here is to display\u00a0inexpensive, mini-variety packs in\u00a0display bins\u00a0to capture\u00a0impulse buys in addition to\u00a0your selection of standard roman candles (more on that in part two of our product post).<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/repeaters\">Repeaters<\/a><\/h3>\n<p>Repeaters are a type of firework\u00a0that launches\u00a0multiple, repeating shots into the air. They&#8217;re popular with fireworks enthusiasts because they provide great displays with a variety\u00a0of colors and effects. You light one\u00a0fuse and the repeater does the rest, firing off shot after shot of powerful breaks.<\/p>\n<p>Repeaters come in two main classifications: <a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/repeaters\">200-gram<\/a> and <a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/500-gram-repeaters\">500-gram<\/a>. The &#8220;gram&#8221; refers to how much pyrotechnic composition\u00a0is included in one repeater. 500 grams is the max weight allowed for consumer fireworks. Technically, anything with more than 200 grams of composition falls into the 500-gram\u00a0class and is subject to different manufacturing specifications.<\/p>\n<p>Additionally, there&#8217;s a configuration of 500-gram repeaters known as &#8220;racks&#8221; or &#8220;<a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/finale-racks\">finale racks<\/a>&#8221; that feature several (usually 9) large tubes fastened to a heavy wooden base. These are essentially large, high-quality artillery shells that launch in sequence and have a 2- to 3-shot finale.<\/p>\n<p>There&#8217;s a pretty big price and performance difference between 200-gram products and 500-gram products, with\u00a0the whole lineup ranging\u00a0from $7 to $100+.\u00a0Most of your sales will happen with lower-priced cakes (another name for repeaters), but premium\u00a0options will appeal to enthusiasts so it&#8217;s usually\u00a0good to keep a couple\u00a0on hand.<\/p>\n<p>A lot of what you&#8217;ll offer\u00a0depends on your customers&#8217;\u00a0preferences and budgets. Fortunately, this category provides plenty of options to fit your needs.<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/rockets\">Rockets<\/a><\/h3>\n<p>Rockets are a classic part of the fireworks experience, offering a range of aerial effects propelled by a small rocket motor attached to a stick (always <em>with<\/em> the scooter stick, by the way). They start out small with bottle rockets and generic items like Clustering Bees or Butterfly Rockets. Then, they work their way up to big artillery-style rockets that rival quality ball shells.<\/p>\n<p>There&#8217;s a certain type of customer that loves rockets. We sometimes call them our\u00a0&#8220;rockets, roman candles and firecrackers&#8221; customers, because they love these inexpensive, high-fuse-count items. For others, rockets may not be\u00a0make-or-break, but they are still a popular choice as an add-on to round out their purchases.<\/p>\n<p>Either way, rockets are a low-cost way to add a large number of items people can light and enjoy\u00a0all evening.<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/reloadable-shells\">Reloadable\u00a0Shells<\/a><\/h3>\n<p>Shells are always\u00a0popular &#8212; you&#8217;ll have a lot of people asking about them.\u00a0For high-end shells, you get a quality and power that is unrivaled by all but the most expensive repeaters and finale racks. Even at lower price points, you often\u00a0get more power than comparably-priced repeaters. Plus, some customers are planning small shows and want more control over each shot.<\/p>\n<p>Artillery shells will be a big draw, so you need to make sure you have a good selection of products in this area. Your shells will start out small, like\u00a0mini-mags or festival balls, and work their way up to 60-gram canisters.\u00a0This range of shells will provide\u00a0a variety of price points\u00a0that appeal to\u00a0customers with varying levels of spending money.<\/p>\n<p>It&#8217;s worth noting that not all shells and tubes are the same size, and it&#8217;s helpful to educate your customers so they are aware of this when using them. If they buy multiple kits, they should always launch each set of shells in the tubes that came with them.\u00a0It&#8217;s not only safer, but it ensures the best performance of the product.<\/p>\n<p>Also, we want to offer a quick word of warning about something we hear about\u00a0all too often. As you get to larger kits, you&#8217;ll notice that they include more firing tubes. The law requires that an appropriate number of tubes are included from which customers can safely launch\u00a0their shells. You should\u00a0<em><strong>ne<\/strong><\/em><strong><em>ver\u00a0<\/em><\/strong>piece out shells individually or break down larger kits into smaller selling units. This is against the law and potentially unsafe for your customers. Always sell artillery shells\u00a0in the original packaging\u00a0that\u00a0includes the required number\u00a0of tubes, directions for use and product safety warnings.<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/firecrackers\">Firecrackers<\/a><\/h3>\n<p>The terms <em>firecrackers<\/em> and\u00a0<em>fireworks<\/em> are almost synonymous in some circles, and these little guys are extremely\u00a0popular during fireworks season. They are traditionally are sold in &#8220;bricks&#8221; containing 80 of the smaller 16-firecracker packs that you light. Beyond that, though, they range from single\u00a0firecrackers all the way up to giant wheels of 16,000, with all sizes of strips and rolls in between.<\/p>\n<p>Remember how we said variety is important? Firecrackers are a product that needs lots of variety. We recommend buying bricks and then breaking those down into strips of 16, 100 and more. (Unlike artillery shells, these can be pieced out. Just don&#8217;t detach individual firecrackers from their packs or strips.) If your shop is in an upscale area, feature a 16,000-firecracker wheel. It commands attention and acts as a centerpiece for your stand.<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/fountains\">Fountains<\/a><\/h3>\n<p>Fountains are ground-based fireworks that produce a decent amount of color, light and sound. Just like repeaters, you light fountains and then step away as they reel off various effects for 30, 60, 90 seconds and longer.<\/p>\n<p>This is a category that sometimes gets a bad reputation because of the overpriced, low-quality fountains commonly found in\u00a0fireworks assortments at grocery and general merchandise stores around the Fourth of July and New Years. However, great fountains do exist! They don&#8217;t all have to be show-stoppers, but you can still carry a range of fountains\u00a0that offers great value for the money.<\/p>\n<p>Some states restrict\u00a0fireworks sales to &#8220;safe and sane&#8221; products, meaning fountains are the stars of the show. If this is the case in your state, you&#8217;ll want to offer as much variety as you can find in this category. In addition to traditional cone and cylinder configurations, fountains can showcase fan-shaped effects, spinning, and even rocking. Look for creative options that are fun and unique to round out your core lineup.<\/p>\n<p>No matter what,\u00a0lot of families like fountains because they still have a &#8220;wow&#8221; factor but can be used easily on a\u00a0driveway or street without the space requirements of larger fireworks. They&#8217;re also more neighborhood-friendly since they don&#8217;t have the big booms of cakes and shells.<\/p>\n<h3><a href=\"http:\/\/www.superiorfireworks.com\/wholesale\/category\/novelties\">Novelties<\/a><\/h3>\n<p>This last category of fireworks is probably the most family-friendly. Novelties include snappers, poppers, sparklers and other small products like smoke balls and ground blooms. Certain fireworks stands really push this category because the margins are higher here than other product categories.<\/p>\n<p>They make a great product for impulse displays (more on that in part two) and register items. Some families will spend all their cash on these, while others will add them on to complete their purchase.<\/p>\n<p>Even though novelties\u00a0seem harmless compared to repeaters, shells and fountains, it&#8217;s important to remember that many of them\u00a0still contain explosive compounds. Remind your customers to supervise their kids and that small children should never handle sparklers.<\/p>\n<h2>Know the Laws<\/h2>\n<p>Being a successful stand operator isn&#8217;t just about knowing your customers and your products; it&#8217;s about knowing local laws, too. Every state has specific laws about which fireworks are allowed and which ones\u00a0aren&#8217;t allowed.<\/p>\n<p>Make sure you familiarize yourself with those laws. Doing so protects you, protects your customers and ensures that you keep the local fire marshal happy. You want the law working with you, not against you.<\/p>\n<p>Studying up on local laws might seem boring, but it&#8217;s worth the effort. You don&#8217;t want your selling season cut short because you sold illegal fireworks. Our favorite place to keep tabs on local regulations is the <a href=\"http:\/\/www.americanpyro.com\/state-law-directory\" target=\"_blank\" rel=\"noopener\">American Pyrotechnics Association&#8217;s state laws page<\/a>.<\/p>\n<h2>Wrapping Up: Keep the Customer in Mind<\/h2>\n<p>To be a successful businessman, you have to understand what the customer wants. Once you figure this out through research, choose products across high, medium and low price points. A wide selection of product and pricing is more appealing to a consumer.<\/p>\n<p>Once you know which product you&#8217;re going to sell, study up on each one. Know them inside and out. This will help you build rapport and trust with customers as you answer their questions and help them find the right fireworks for their needs.<\/p>\n<p>And don&#8217;t forget to research your state&#8217;s laws regarding fireworks. In all the fun and frenzy of the holidays, we tend to forget that fireworks are explosives and, consequently, are regulated pretty heavily. Becoming an expert in fireworks regulations benefits you, your customers and, ultimately, your sales numbers.<\/p>\n<h2>Looking Ahead: Choosing Products, Part 2<\/h2>\n<p>Choosing the right product is a pretty big topic, so we&#8217;ve done two posts about it. <a href=\"https:\/\/www.superiorfireworks.com\/blog\/2016\/05\/running-a-fireworks-stand-choosing-product-2\" rel=\"noopener\">In the next post in our series on running a fireworks stand<\/a>, we&#8217;re going to dig deeper into\u00a0how to build your catalog, how to set pricing and how to merchandise your product. If you have not already completed our <a href=\"https:\/\/www.superiorfireworks.com\/wholesale\/apply-for-a-reseller-account\">reseller account application<\/a>, now might be a good time to do so!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to choosing the right product for your shelves, we love quoting these wise words from Joe Dirt: &#8220;It&#8217;s not what you like&#8211;it&#8217;s the consumer.&#8221; The success of your fireworks stand has everything to do with what your customers want. You can buy a whole truckload\u00a0of your favorite fireworks to stock your location, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[10],"class_list":["post-728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-a-fireworks-stand","tag-superior-fireworks-wholesale"],"jetpack_featured_media_url":"https:\/\/www.superiorfireworks.com\/blog\/wp-content\/uploads\/2016\/05\/ResellerSeries4.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4JdUR-bK","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/posts\/728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/comments?post=728"}],"version-history":[{"count":25,"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/posts\/728\/revisions"}],"predecessor-version":[{"id":2413,"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/posts\/728\/revisions\/2413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/media\/869"}],"wp:attachment":[{"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/media?parent=728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/categories?post=728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.superiorfireworks.com\/blog\/wp-json\/wp\/v2\/tags?post=728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}